Sustainability is a journey of no return and Brazilian coffees are an example to the world

Cecafé highlights positive results of coffee farming in relation to socio-economic environmental respect and promotional work carried out foreign

The Brazilian Coffee Exporters Council (Cecafé) participated, on Tuesday, October 24, in the “Brazilian Agro in a new era – Risk, Return & Sustainability in commodity production chains”, an event promoted by Rabobank at the JW Marriot Hotel, in São Paulo (SP). With the presence of several agribusiness leaders, the meeting promoted debates on some of the main commodities produced in the country, such as coffee, sugar and ethanol, soy, corn and animal protein.

In the “Coffee Panel”, the entity's president, Márcio Ferreira, presented how the context of sustainability is inserted in new market trends, exposing the international promotion work that Cecafé carries out in order to publicize respect for ESG criteria in coffee farming national level, such as the increase in productivity amid the reduction in area, the best performance in the Human Development Index in the coffee belt in relation to other municipalities without the crop, the highest percentage of transfer of the Free on Board price to the producer in the country, showing that coffee farming is synonymous with environmental preservation and human progress.

He also explained the main challenges faced by the production chain in relation to sustainability, listing, in this regard, climate anomalies, issues related to infrastructure and logistics and the new regulations of the main consumer markets with mandatory due diligence.

“By virtue of its competence, Brazil is at the forefront of investments in research and technological innovations, which helps to mitigate the impacts of climate adversities. We have also sought internal and international partnerships to optimize export processes, from transportation to shipments, and Cecafé has worked tirelessly to ensure that importers are aware of the sustainability, quality, diversity and traceability processes of Brazilian coffees, as we understand that the challenges of new international laws are, in fact, opportunities for our coffee industry, which is the most sustainable in the world”, reveals Ferreira.

The president of Cecafé also analyzes that the new global market regulations are a path of no return in times of ESG and that Brazil, led by the export segment, has been proactive in demonstrating our responsibility and socio-environmental and economic respect in coffee farming.

“In view of all the international representation efforts we have made, Brazilian coffee farming was chosen as a pilot project by the European Commission for the establishment of the European Union's anti-deforestation law (EUDR, in English)”, he informs. In this way, he adds, Brazil, with regard to coffee, has become an active player and can collaborate with Europeans in the development of EUDR criteria before their implementation.

“We have a framework with 35 producing origins, 15 of which have Geographical Indication; significant volume of public and private resources to the sector; certification protocols based on sustainability projects and programs; traceability and carbon credit platform... In short, we are at the forefront and have a complete structure when it comes to socio-environmental governance, which places us in the global leadership of coffee farming and allows us to be examples to other producers, as in this more specific case of EUDR ", ends.

Source: Noticias Agrícolas