SIC 2024: Innovations, Challenges, and Highlights of the Coffee Market

SIC 2024 was marked by discussions on key issues for the coffee sector, with lectures and presentations highlighting both the concerns and innovations within the industry. One of the main topics was EUDR, reflecting the market’s ongoing worry. The event also showcased advancements in machinery and new product launches by major roasters and coffee companies, demonstrating the sector’s dynamic nature and pursuit of progress. This exchange of knowledge and new trends was a standout aspect of the fair, providing valuable insights for all participants.

The cupping booths were among the biggest attractions, with high demand and activity throughout the event. Visitors showed great interest in exploring the sensory profiles of the coffees expected in the next harvest. However, the main highlight was the tasting of the 100-point coffee, Conilon, produced by indigenous tribes from the Amazon region and presented by Café Três Corações. This coffee stood out not only for its exceptional score but also for its rare and exotic flavor. The experience of tasting such an exclusive coffee was memorable, showcasing the potential of the Amazonian origins for unique and distinctive coffee production.

One of the most prominent trends at the fair was the concern over rising coffee market prices. The price volatility sparked intense discussions among producers and exporters, both at the stands and behind the scenes, with reports of companies facing significant challenges, including operational closures. This issue shifted part of the fair’s focus, turning it into a space for exchanging strategies to manage price crises and maintain resilience in a challenging market. The event, therefore, served not just as a venue for innovation but also for reflection and dialogue on the sector’s obstacles.

The overall experience of SIC 2024 was positive, marked by high attendance, especially during the first days, when navigating the venue was challenging due to the large number of visitors. This influx was driven by the holiday, which attracted coffee professionals and enthusiasts, as well as producers who participated with support from federations and cooperatives. The event was well-organized and had a relaxed atmosphere, contributing to an enjoyable experience. It was a valuable opportunity to reconnect with partners, explore new markets, and understand current sector challenges, such as stock issues and adapting to market fluctuations. In summary, SIC 2024 was an enriching and successful fair for all involved.