Geographical Indication Seal: Elevating the Quality and Reputation of Brazilian Coffee

South of Minas

Brazilian coffee is world-renowned for its quality and diversity, with each producing region offering unique characteristics and distinct flavors. To protect this diversity and highlight the uniqueness of its products, Brazil adopts the Geographical Indication (GI) Seal, a certification that benefits producers, consumers, and the local economy.

Serra da Mantiqueira

What is the Geographical Indication Seal?

Geographical Indication is a registration that identifies the origin of a product and attributes to it a specific reputation, quality, and characteristics from a region. There are two main types of GI: Indication of Source (IP) and Designation of Origin (DO). IP refers to the geographical name that has become known as a center for the extraction, production, or manufacturing of a certain product. DO involves natural and human factors that give the product unique characteristics.

Benefits of the Geographical Indication Seal

1. Product Valorization: The GI seal adds value to the coffee, highlighting its unique characteristics and superior quality, which can result in higher market prices.

2. Legal Protection: The certification protects local producers against unfair competition and the misuse of the region's name by inferior quality products.

3. Regional Development: GI promotes sustainable regional development, encouraging responsible agricultural practices and attracting tourism and investments.

4. Consumer Confidence: The seal ensures the consumer that the coffee has a specific origin and meets rigorous quality standards, increasing brand confidence and loyalty.

Cerrado Mineiro

Examples of Brazilian Coffees with GI

1. Cerrado Mineiro Coffee: The first region in Brazil to obtain the Designation of Origin for coffee, Cerrado Mineiro beans are known for their balanced and smooth flavor, with caramel and chocolate notes.

2. South Minas Coffee: The region is known for producing high-quality coffees with distinct sensory characteristics that are valued both in the national and international markets.
   

3. Mantiqueira Mountains Coffee: The GI of this region highlights coffees with a complex flavor and floral and fruity notes, benefiting from high altitudes and favorable climate.

How to Obtain the Geographical Indication Seal

To obtain the GI seal, producers must follow a rigorous process, which includes:

1. Organization of the Production Chain: Producers must organize into associations or cooperatives to represent the region.

2. Definition of the Geographical Area: It is necessary to delimit the production area and define the unique characteristics that justify the GI.

3. Registration and Certification: The association or cooperative must register the GI with the National Institute of Industrial Property (INPI) and ensure that producers follow established standards.

The Geographical Indication Seal is a powerful tool for the valorization of Brazilian coffees. It ensures that the quality and authenticity of the products are globally recognized, benefiting producers and consumers. With GI, Brazilian coffees not only preserve their traditions and unique terroirs but also conquer new markets and increase their competitiveness on the international stage.

Explore the unique flavors of GI-certified coffees and discover the true essence of Brazilian coffee! ☕🌱✨