Focusing on the international market, Cerrado Mineiro Region holds first Virtual Coffee Auction

The coffee produced by the Cerrado Mineiro Region (RCM) is the first with a Denomination of Origin in Brazil and is present on all continents. With the aim of further internationalizing the brand and connecting it directly to the end consumer in the coffee market around the world, the Federation of Cerrado Coffee Growers will carry out an unprecedented initiative, the Cerrado Mineiro Region Award Virtual Auction.

It will be a week of online auction, between January 29th and February 2nd, with the sale of 11 lots of coffee, which are a complementary part of the lots from the Café Solidário Auction, held in November, during the 11th RCM Awards, in Uberlândia, Minas Gerais.

In total, 29 bags of coffee will be made available in the categories: Natural Coffee (17 bags of 60 kg), Peeled Cherry Coffee (09 bags of 60 kg) and Induced Fermentation Coffee (03 bags of 60 kg).

The event will be held through the M-Cultivo virtual platform and will give the opportunity to roasters and coffee shops that are references in the global coffee market to experience the diversity of flavors produced by RCM.

The Expocacer cooperative will act as an export channel for the lots and the commercial strategy will also involve other export and import channels accredited by the Federation of Coffee Growers of the Cerrado.

Source: Notícias Agrícolas