EllerS Coffee na World of Coffee 2024: Uma Experiência Enriquecedora

EllerS Coffee's participation in the World of Coffee Fair, held in Copenhagen from June 27 to 29, was marked by enriching experiences and valuable insights. Represented by Renata Eller, the company had the opportunity to explore the specialty coffee market, which stands out for its consumption of high-quality and certified products, such as organic and rainforest, with a strong emphasis on social sustainability. Renata observed that this year's fair was highly anticipated, especially after the restrictions imposed by the COVID-19 pandemic, generating great expectations among northern countries known for their demanding consumer market.

The fair was impeccably organized, spread across four impressive pavilions, each filled with stands representing the diversity and quality of the products on display. The massive presence of participants and exhibitors facilitated the creation of new business opportunities and the strengthening of existing commercial relationships. A highlight of the fair was the significant presence of a young audience, attracted by a strong promotional campaign in local coffee shops, which brought many coffee enthusiasts to the event without overwhelming the space, thanks to excellent organization.

During the event, Renata highlighted the relevance of the lectures and panels that addressed crucial industry topics. One of the main topics was the need to prove that coffees do not come from deforested areas, a requirement that will come into effect in December. This theme reflected the commitment and concern of participants with sustainability and new regulations. Another discussed topic was the coffee shortage in the market and alternatives to deal with this situation, emphasizing the importance of adapting to new demands and climatic conditions.

Renata also highlighted the importance of new partnerships and contacts established during the fair. EllerS Coffee had the opportunity to meet potential new clients and explore untapped markets, promising significant benefits for the company. She believes that participating in events like the World of Coffee is essential to keep the company updated with the latest market trends and to ensure new innovative projects.

In summary, EllerS Coffee's presence at World of Coffee 2024 in Copenhagen was an absolute success. The fair provided valuable insights, new business opportunities, and reinforced the importance of sustainability in the specialty coffee market. With these experiences and connections, EllerS Coffee is prepared to continue advancing and standing out in the competitive global coffee market.